Americans Watching TV At Record Levels

Posted by on Nov 10, 2009 in Advertising, Culture, TV | No Comments

The Nielsen Company announced today that TV viewing for the 2008-09 season reached a new high. Now the average American spends four hours and 49 minutes every day in front of the TV and the average household spends more than eight hours a day watching television.

However, this isn’t all good news for the big four networks (five if you count the CW), which actually saw a decline in viewers because we have so many other choices now via cable and the Internet. This is a 20 percent increase from just 10 years ago.

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