Attack Ad Tactics 101

Posted by on Apr 16, 2008 in Advertising, Politics | No Comments

Advertising Age offers Clinton some unsolicited advice on her latest ad:

Hillary, you’re in a fight for your political life and you’re going to feature some whiney-sounding people on the street. “Wanh-wanh-wanh, Barack hurt my feelings!” Just as Americans don’t want to be painted as bitter losers, they don’t want to be painted as helpless victims. You should have gone with barely-controlled outrage. Next time, maybe let Fox News put together a clip for you.

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