For close to 20 years I’ve made a very nice living off advertising, yet that doesn’t mean as a consumer I like being bombarded 24/7. One type I really dislike is outdoor/billboard ads. Well this new technology is adding the one thing that billboards have always lacked, demographic data.
For the most part, they are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.
Now, some entrepreneurs have introduced technology to solve that problem. They are equipping billboards with tiny cameras that gather details about passers-by—their gender, approximate age and how long they looked at the billboard. These details are transmitted to a central database.