To promote the premiere of Lost Season 4 in Europe a number of Dharma Initiative boxes have been placed throughout Lisbon. Question, what the heck is in them? Io9 ponders:
A polar bear? Walt? (Maybe Walt.) Boxes of Dharma coke and Dharma cereal? We don’t know for sure, but Lost fans in Lisbon were psyched to see artifacts from their favorite TV show appear on their doorsteps in real life.
I generally find most guerrilla marketing actives pure junk, but this is creative to say the least.