Google Leads in Search Satisfaction

Posted by on Aug 19, 2008 in Technology | No Comments

A study by the University of Michigan and ForeSee Results, which measures consumers’ online satisfaction, found something about Google that I think often goes unmentioned, Google provides the best search results. In fact, Google’s consumer satisfaction increased more than 10 percent from their previous years ranking:

Google posted the highest score in its sector since the American Consumer Satisfaction Index began its surveys 14 years ago, notching an 86. The other portals didn’t fare so well. Yahoo was down 2.5% to 77, MSN remained stagnant at 75 and Ask declined 1.3% to 74. AOL rose by 3% to 69 but is still recovering from a sharp drop in satisfaction in 2007.

It should also be noted that in June Google accounted for 69.2 percent of all searches, up from the year-earlier period of 63.9 percent.

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