How Big Is Google?

Posted by on Apr 21, 2008 in Business, Technology | No Comments

The New York Times Bits blog has some interesting analysis based on Google’s financial numbers released last week.

As best as I can tell, Google sells more advertising than any company in the world. This year Morgan Stanley estimates Google’s total advertising revenue will be $21.9 billion. Excluding the payments it makes to companies that display its ads, Google’s total ad revenue will be $15.7 billion. Time Warner, the largest media company in the world, earned $8.8 billion in advertising revenue last year. Viacom had $4.7 billion in ad revenue last year. I’m still working through the numbers at the other big conglomerates, but it seems clear that none of them sold more than $16 billion in advertising.

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