Pentagram Partner and Creativity 50 Honoree Paula Scher has an interesting interview with Creativity Magazine where she outlines how she believes advertising has improved recently, but nobody in the design community seems to care and/or notice.
I’m not sure that the graphic design community as a whole is paying any attention to this. I don’t see very many speakers from the advertising community invited to speak at design conferences (except for the very few who lead branding groups at agencies and in some circles they are still considered the enemy). I don’t read about it on design blogs, and I’m not seeing books published about it. I’m not seeing advertising, in any form, turn up in any design museum exhibitions, not at the Modern, not at the Cooper-Hewitt. The Cooper-Hewitt National Design Museum has an annual designer award category for Communication Design and I’ve never seen an advertising person nominated since the award’s inception.