Obama’s Massive Olympic Ad Buy

Posted by on Jul 24, 2008 in Advertising, Politics | No Comments

This is an interesting development. Via Ad Age:

It’s official. Sen. Barack Obama’s campaign will be among the TV sponsors of NBC Universal’s Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.

The last time a presidential campaign bought a national ad was 1996, with a single minute-long ad by Bob Dole. In short, in today’s segmented world, where you can geo-target your ads to swing districts of swing states, as well, as use cable to further refine those ads to hyper-specific demographics, this kind of buy would seem to be a thing of the past. But it appears Obama is serious about his 50-state strategy.

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