The British Office of Government Commerce (OCG) recently paid more than $28,000 for a London design firm to create them a new logo. According to the Telegraph the objective of the logo was to convey “a bold commitment to the body’s aim of improving value for money by driving up standards and capability in procurement.”
Well recently when the logo was unveiled to their 564 staff members they quickly noticed what nobody had noticed before. When the logo is rotated …. well you make the call.
The Telegraph also mentions that the new logo had already been printed on pens, mouse pads, and who knows what else. Staff members were told to turn in all the swag so hopefully it wouldn’t appear on eBay.
A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC—and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”