What Do You Know? (About Marketing)

Posted by on Jul 15, 2008 in Business, Marketing | No Comments

More than three years ago marketing guru Seth Godin put together a long list of “what every good marketer knows.” As it said it wasn’t a “carefully planned manifesto” but a “riff.” The whole list is here, but I pulled a few of his bullet points I felt were the most important.

  • Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
  • Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
  • Products that are remarkable get talked about.
  • If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
  • People don’t buy what they need. They buy what they want.
  • You’re not in charge. And your prospects don’t care about you.
  • Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
  • Good marketers tell a story.
  • Marketing that works is marketing that people choose to notice.
  • Most marketers create good enough and then quit. Greatest beats good enough every time.
  • You can game the social media in the short run, but not for long.

[Found via Buhler Works]

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